November 9, 2021 Yen Lily

3D animation benefits in Construction

3D animation has always been used in business, especially in construction work. Why are there so many companies employ it? In this article, we will present all 3d animation benefits and advantages, and reason why you should consider using them.

1. 3D animation design provides realistic visualization

One of the most obvious 3D animation benefits is the ability to show the rich, three-dimensional world, and that way cross the boundary between reality and imagination.

When you work in 2D drawings, sometimes it’s really hard for clients to get the realistic view of the project. This is when 3D animation does the job. It reconstructs the project, helps us to imagine how the work would appear in real life.

Moreover, there are software which support you to create 3D walkthrough animation (like Lumion, Twinmotion, Enscape, D5 Render). It’s beneficial when clients want to take a virtual tour of the structure before the actual construction. It also allows everyone else involved can get a seamless understanding of the overall appearance of the construction – any critical areas, landscapes, textures, floors, elevations and more. That would helps to identify any flaws before you come to construction stage.

2. It is cost-efficient and reduces future re-modeling and corrections

Whenever a property is constructed, 3D animation plays one of the most important roles in the process. It’s better that your technicians detect any mistakes in the structural aspects of the project. With that, you can save expenses and prevents future demolition of any building parts.

3D animation allows to easily spot any loopholes or errors in design, right from its’ initial phase. Having your technicians and designers work together to address and fix any errors immediately, or provide with a suitable alternative, will help you to reduce the possibilities of flaws, therefore minimize post-construction costs.

Nowadays, many clients want to have more than one option when it comes to their constructions work. It could be landscape, colour or texture of the floor, lighting or furniture, etc. 3D software and plugins will help you to add and alter to your liking. Some software like Lumion or Twinmotion have huge library which enables you to create nice landscape, while software like D5 Render will benefit you in realistic interior with its light supported by ray-tracing. All of them allow project to be modified as clients liking, help them before buying any of the actual materials or other decor elements.

3. 3D animation is also a powerful marketing tool

One of its’ crucial benefits is that 3D construction animation bears a lot of importance in the marketing industry.

It can be used in advertising purposes in various different platforms, such as billboards and hoardings that showcase the well-defined pictures of future properties (offices, buildings, shopping centers etc.). 3D animation helps in increasing the visual appeal and conquering the market.

Potential clients always love captivating and interactive work, which 2D drawings cannot provide. 3D animation can hit customers’ attention and create a deep and lasting impact in their minds, which increases chances of winning over contract.

4. It allows for precise dimension input and prevents mistakes

Nowadays, many 3D tools have ability to apply accurate measurements, which allows for a realistic experience before even laying the foundation.

Sometimes clients will want to add or arrange objects based on their size and available space. 3D animation helps you to do that, giving more different views and angles, to know if the proportion will correspond with the real life distance or not.

5. 3D construction animation offers maximum coordination

With 2D designs, you will need clear and precise instructions on how to obtain design information. It’s different case for 3D design. The models, visuals and graphics pretty express all the necessary clarity for construction process.

Thanks to this kind of 3D animation benefits, it also for more close coordination between the various disciplines that are also involved in the process.

6. It becomes much easier to get government approval

Majority of project to be rejected by clients often because of “uncertainty” element, in terms of their appearance and development.

3D animation tackles this issue by providing an accurate and realistic model that reduces the “uncertainty” factor, and automatically increases the chances to obtain government approval.

Final thought

The advantages of 3D animation mainly lie in the fact that you enable clients to have nearly real-life experiences, such as 3D architectural walkthrough, VR interaction, etc. Your clients now can feel the space, volume and design before it’s even constructed.

You can choose one among many 3D tools to boost up functioning and presenting of your construction projects. Lumion, Twinmotion, Enscape or D5 Render are very well-known for walkthrough as well as still images.

Now, let’s see some of iRender benchmark for those above software:

You can research and see that all those 3D tools use a single GPU card to render. However, a good CPU can speed up scene’s loading times. Because of this reason, iRender exclusively provide the Intel Xeon W-2245 with a strong processor base frequency which is 3.9GHz – 4.7GHz, 8 cores and 16 threads on GPU server 3. Here at iRender, we provide you with one of the most powerful GPU currently. It’s Geforce RTX 3090. This GPU card reaches 25,162 G3D mark rating points and have a large 24GB VRAM, which definitely brings much better performance.

Not only those powerful configuration, iRender also provides you more services. From useful and free transferring tool named GPUhub sync to flexible price. You can use hourly rental which has pay-as-you-go basis, daily/ weekly/ monthly subscription with discount from 10-20%. Plus, you have 24/7 support service with real human who will support you whenever you encounter an issue.

Register an account today to experience our service. Or contact us via WhatsApp: (+84) 916806116 for advice and support.


Thank you & Happy Rendering!


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Yen Lily

Hi everyone. Being a Customer Support from iRender, I always hope to share and learn new things with 3D artists, data scientists from all over the world.


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